Ferretti Group Sends Six New Models to Cannes and Genoa

What is Ferretti Group launching at Cannes and Genoa this month?

Ferretti Group is sending six new models across five of its brands to market inside five weeks, using the Cannes Yachting Festival that opens 8 September and the Genoa boat show that follows on 1 October.

Custom Line is showing the Navetta 35, a 34.5 metre displacement flybridge yacht that marks the brand's 30th year. Riva is bringing two premieres, the Rivale Super at 56 feet and the Argo Super at 96 feet. Ferretti Yachts itself is launching the 720, a 22.5 metre flybridge cruiser built at the group's Ancona yard, and Itama is showing the 70, a 21.23 metre open sports yacht that is the second model in a renovation of its range that started with a 54-footer last year. Pershing rounds out the list with a Cannes showcase of the GTX90, the sport utility yacht whose first hull actually left the yard in July.

The group confirmed the full line-up on its own newsroom in the first days of September, and Robb Report, Yacht Style and the Italian trade site Top Yachtdesign each ran matching detail on the individual models within the same week, differing only in which boat they led with. No single release ties all six together with a stated reason, but the pattern is plain: five brands, three size classes from 21 to 35 metres, and every one of them timed to a show floor rather than a quiet handover. For a buyer who already owns, or is shopping, a Ferretti Group product in this size band, that concentration is the signal, not any one model on its own.

Why is the Custom Line Navetta 35 the anchor of this push?

The Navetta 35 is Custom Line's 30th-anniversary model, and at 34.5 metres it is large enough to sit at the very top of what the brand calls a displacement yacht, the segment built around volume and range rather than speed.

At 34.5 metres length overall and 7.7 metres beam, the Navetta 35 is built across three decks with more than 300 square metres of interior and exterior living space, and it takes up to 10 guests in five cabins, according to Custom Line's own specification sheet and confirmed independently by Top Yachtdesign's Cannes preview. That size puts it ahead of most of the yard's own Navetta range and close to what several rival Italian yards now sell as an entry-level superyacht, without the fully custom price or build time that label usually implies, since Custom Line still builds to a semi-custom platform rather than a one-off hull.

The 30th-anniversary framing matters commercially as much as symbolically. Custom Line has built its identity since 1996 on volume-first, range-capable motor yachts sold off a fixed platform, and the Navetta 35 is the brand's largest platform yet to carry that label at Cannes. A buyer weighing a semi-custom 30 to 35 metre boat against a fully bespoke build from a smaller Italian yard now has a newly enlarged reference point for what off the shelf can mean at this size, cabin count and living space, before any custom options are added.

What do the Ferretti Yachts 720 and the two Riva premieres add?

The 720 sits inside Ferretti's existing flybridge range rather than replacing anything, but it is the newest expression of the group's current design language, while Riva's two premieres split the brand's own range between a fast weekend boat and a much larger flagship-adjacent motor yacht.

The Ferretti Yachts 720 measures 22.5 metres length overall and 5.60 metres beam, with exteriors by Filippo Salvetti and interiors by IdeaeItalia, the same design pairing used on several recent Ferretti launches, according to the yard's own release and Yacht Style's Cannes preview. Riva's Rivale Super, at 56 feet, is a faster, sportier day boat aimed at the brand's traditional buyer, while the Argo Super, at 96 feet, sits close to the top of what Riva builds at all, following the 54 Metri the brand launched earlier this year as its largest yacht ever. Robb Report's own Cannes preview names both Riva boats among the eight Ferretti Group launches it flags as global debuts at the show, alongside the 720 and the Custom Line.

None of this changes what either brand is for. Riva still sells on styling and heritage more than on cabin count or range, and the 720 is a mid-size flybridge cruiser competing against very similar boats from Azimut, Sanlorenzo and Princess in the same 70-foot bracket. What the pairing does show is that Ferretti Group is refreshing across its full brand portfolio at once rather than staggering launches brand by brand through the year, a heavier one-month marketing and production push than the group has run in past seasons.

What is a Sport Utility Yacht, and why is Pershing betting the GTX90 on it?

Pershing calls the GTX90 a Sport Utility Yacht, its own term for a boat that keeps a sportscruiser's speed and styling while adding the garage, tender bay and open deck space normally associated with an explorer, and the model arrives at Cannes as a public showcase of a hull that already left the yard in July.

Pershing launched the first GTX90 hull on 9 July 2026, expanding what the yard calls its Sport Utility Yacht range, according to the group's own release at the time. The Cannes appearance, confirmed by Robb Report's eight-launch list, is therefore the model's first major show floor rather than its first time in the water, a distinction worth keeping straight since most of the other five launches in this line-up genuinely are being shown in public for the first time at Cannes or Genoa.

The bet behind the category is that a buyer who currently splits time between a fast open cruiser and a separate explorer or support vessel might instead want one hull that does more of both jobs, trading some of an explorer's outright range for a sportscruiser's turn of speed and looks. It is not a new idea in yachting, but Pershing putting its own name and a 90-foot hull behind the term at a show as visible as Cannes is a bet that the category has buyers ready to pay for it now, not just theoretical interest.

What should someone already shopping a 70 to 90 foot Ferretti Group yacht do differently now?

Nothing about ordering timelines or pricing has moved: none of the five brands has published revised lead times or list prices tied to this launch wave, so the practical step for a buyer already in conversation with a dealer is to ask directly whether the new model displaces or simply sits alongside the boat under discussion.

Ferretti Group's build slots, like most of the Italian majors, run well into 2027 and 2028 for anything over 25 metres, and nothing in the September announcements suggests these six launches change that queue. What they do change is the comparison set: a buyer partway through configuring a 70-foot flybridge cruiser from any Italian yard now has a newly launched, broadly comparable Ferretti Yachts 720 to weigh against it, and a buyer looking at a 30 to 35 metre semi-custom boat has the Navetta 35 to compare against smaller, older platforms from the same size class.

The honest caveat is that every figure in this piece is the yard's own, since none of the six models has had an independent sea trial published yet, and a Cannes or Genoa show berth tells a buyer about interior layout and finish, not about how a hull handles a seaway. Anyone treating a show debut as equivalent to a completed trial is skipping a step that still matters at this price.