Sanlorenzo's new Heritage line sells five hulls before launch

SHE hits the water before her Cannes premiere
Sanlorenzo has launched the first hull, named SHE, of its new 25.5-metre Heritage model from the Ameglia yard, with BOAT International and dealer press dating the float to around 10 July. First shown as a concept in 2025, the design comes from Zuccon International Project outside and Lissoni & Partners inside, and reworks the 1960s Italian navetta into a modern production boat. Accommodation runs to a full-beam owner's cabin plus VIP and guest cabins, all en suite, across three levels linked by a mezzanine. The world premiere is set for the Cannes Yachting Festival, 8 to 13 September.
For a buyer, the story is timing and scarcity. The yard says the first five units are already sold before the boat has been shown in public, so anyone drawn to SHE at Cannes is shopping a queue rather than a stock hull. That order cover also reads the market for you: understated 25-metre semi-custom at the top of the size class is still clearing fast, which matters when you are judging build-slot lead times and where prices sit.

The first Sanlorenzo series yacht with IPS Hybrid
SHE is the first Sanlorenzo model built around Volvo Penta's IPS Hybrid system, pairing diesel and electric drive. Dealer and design press, including Simpson Marine, report twin IPS30 units rated at 2x1000 HP, a hybrid cruise of up to 20 knots, and a full-electric mode for silent running up to about 9 knots. That electric mode is pitched at marina manoeuvring and anchoring with near-zero emissions and low noise. A bespoke 3.9-metre carbon-fibre tender also runs electric propulsion.
The decision angle here is where you keep and run the boat. A credible silent-electric mode counts most in exactly the places rules are tightening, ports and protected anchorages, and a factory hybrid on a production hull is easier to insure, service and resell than a one-off conversion. Owners should still ask for measured figures under load, since the 20-knot and 9-knot numbers are yard and dealer claims rather than independently tested results.




A new range built to age slowly
SHE opens a Heritage line that Sanlorenzo says will eventually span 24 to 74 metres, positioned by executive chairman Massimo Perotti around endurance over trends. In the yard's own framing, Perotti argues that true luxury is measured by the ability to last and stay relevant over time. The styling deliberately steps back from current fashions for large glass volumes and hard edges in favour of classic proportion.
For an owner weighing resale, a design language marketed on timelessness is a bet on slower depreciation, though only the used market over the next few years will prove it. The wider signal is strategic: Sanlorenzo is opening a second design track alongside its contemporary ranges, which gives repeat buyers more room to stay in-brand and gives brokers a fresh line to sell. If SHE holds her value at 25.5 metres, rivals in the semi-custom class have a clear reason to answer with heritage ranges of their own.
What owners and crew report
Sanlorenzo's chairman frames the line as a stand against trend-led styling
Executive chairman Massimo Perotti said the design demonstrates how enduring ideas can be reinterpreted with clear intent, arguing that true luxury is measured by a boat's ability to endure rather than follow trends.
Massimo Perotti, Sanlorenzo executive chairman, via BOAT International and Yachting Magazine
What is good, and what to watch
Strong points
- A closed order book before any public showingFive hulls sold ahead of launch is confirmed identically across BOAT International, Yachting Magazine, YachtBuyer and Pressmare - a real commercial signal, not a single press release repeated uncritically.
- A genuinely new drivetrain, not a badge exerciseIPS Hybrid is fitted to a purpose-built platform for the first time at Sanlorenzo, paired with an electric-drive tender rather than a diesel one.
- Established, verifiable design partnersZuccon International Project and Piero Lissoni both have long, independently documented track records with Sanlorenzo and elsewhere.
What to watch
- No price, beam or gross tonnage published anywhere checkedA buyer cannot weigh her against a rival 25-metre semi-custom on paper; every hard dimension bar length has to be requested directly from Sanlorenzo's dealer network.
- Performance figures are dealer-sourced, not independently testedThe 20-knot hybrid cruise and 9-knot electric-only figures trace to dealer and trade coverage, not to Sanlorenzo's own release or a sea trial outside the yard.
- No delivery date for any of the five sold hullsA prospective sixth buyer has no lead-time reference point, since Sanlorenzo has not said when the first five will actually reach their owners.
Practical detail
| Price | Not disclosed. Neither Sanlorenzo nor any of the outlets checked has published a base price, an as-built figure, or an aggregate value for the five sold hulls. |
|---|---|
| Design | Exterior by Zuccon International Project; interior by Piero Lissoni of Lissoni & Partners - confirmed identically by BOAT International and Yachting Magazine. |
| Propulsion | Twin Volvo Penta IPS30 pod units, 2x1000hp - Sanlorenzo's first series application of IPS Hybrid. Hybrid cruise up to 20 knots; silent all-electric mode up to about 9 knots. These figures come from dealer/trade coverage, not an independent trial or a Sanlorenzo-issued spec sheet. |
| Accommodation | Full-beam owner's cabin, one VIP cabin, one further guest cabin - three cabins total, confirmed by both BOAT International and Yachting Magazine. |
| Construction | BOAT International's 10 July launch report states the hull uses bio-based resins with sandwich lamination for weight reduction. This detail was not found independently repeated elsewhere in the coverage checked, so treat it as single-sourced for now. |
| Delivery | Not announced for any of the five sold hulls. Sanlorenzo has said the boat's world premiere is at Cannes but has given no delivery timeline. |
| Where to see her | World premiere at the Cannes Yachting Festival, 8-13 September 2026. |
| What is not published | Price (individual or aggregate for the five hulls), beam, gross tonnage, battery capacity, electric-only range, delivery dates, and the identities of the five buyers. |
Questions this story answers
What happened?
Sanlorenzo has floated the first hull of SHE, the 25.5-metre debut of its new Heritage line, and says all five build slots are already sold ahead of the model's Cannes premiere in September. It is also the yard's first series yacht to run Volvo Penta's IPS Hybrid, with a silent electric mode for marinas and anchorages. For a buyer that pairs a closed order book with a propulsion package aimed at tightening port rules and styling built to age slowly.
What is good about it?
A closed order book before any public showing. Five hulls sold ahead of launch is confirmed identically across BOAT International, Yachting Magazine, YachtBuyer and Pressmare - a real commercial signal, not a single press release repeated uncritically.
What should an owner or buyer watch?
No price, beam or gross tonnage published anywhere checked. A buyer cannot weigh her against a rival 25-metre semi-custom on paper; every hard dimension bar length has to be requested directly from Sanlorenzo's dealer network.
What do owners and crew report?
Executive chairman Massimo Perotti said the design demonstrates how enduring ideas can be reinterpreted with clear intent, arguing that true luxury is measured by a boat's ability to endure rather than follow trends. (Massimo Perotti, Sanlorenzo executive chairman, via BOAT International and Yachting Magazine)
Who reported this?
BOAT International, YachtBuyer, Pressmare, Simpson Marine, Boating New Zealand, Yachting Magazine, Top Yacht Design.
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