Luna, a 90m Oceanco, cuts EUR 10m and now asks EUR 208m
A EUR 10m cut on one of the most expensive yachts listed
BOAT International reported on 27 July that Luna's asking price has moved to EUR 208m, down from the EUR 218m her listing carried. The central agency sits with Large Yacht Co. At that number she remains one of the most expensive yachts publicly on the market anywhere, and the reduction is the clearest price signal the 90-metre band has produced this summer. Nothing about the boat has changed. What changed is the number her owner is prepared to publish.
The cut is worth about 4.6 percent. In percentage terms that is a modest adjustment, the kind a broker makes to reopen a conversation rather than to force a sale. In cash it is EUR 10m, which is a whole 30-metre yacht. For anyone holding length in the 80 to 100-metre band, the useful reading is not the headline figure but the simple fact that a boat of this pedigree needed to move at all to keep buyers on the phone.
What EUR 208m is being asked for
Luna is 90 metres and 2,926 GT, with a steel hull, an aluminium superstructure and a 14.2-metre beam across four decks. Twin MTU diesels give her 20 knots at the top and 13 knots in cruise. The listing shows 14 guests in seven cabins, made up of an owner's suite, two VIP cabins and four doubles, with 30 crew to run them. She was delivered by Oceanco in 2018 as Dar and renamed after her last sale.
The volumes are where the money went. The owner's deck runs to 135 square metres and takes in a private office, a dressing room and a teak helideck with a spa pool. There is a second convertible helideck, a six-metre pool on the upper deck, a 70-square-metre gym with sea views, a spa with sauna and hammam, and a beach club at sea level with its own bar and tender stowage. Two helidecks on a 90-metre hull is a specification very few yachts of this length carry.
An award-winner, eight seasons on
Luna took Motor Yacht of the Year at the World Superyacht Awards in 2019, the year after delivery. Her exterior is by Luiz De Basto, the naval architecture by Azure Yacht Design and Naval Architecture, and the interior by Nuvolari Lenard with Valentina Zannier. That is a pedigree package: a Dutch build at the top of the industry, a designer roster a buyer can name, and a trophy that is still quoted in the listing seven years later.
None of it stops the clock. A 2018 delivery is now eight seasons old, and the buyers who can write this cheque are the same buyers being courted by yards with 2029 and 2030 slots to fill. The February 2024 refit matters here more than the award does. A recent yard period means the next owner is not looking at an immediate winter in a shed, and on a boat this size a full refit period is measured in tens of millions and a season lost.
The alternative is a 2029 delivery
The comparison a buyer actually runs is not Luna against another 2018 hull. It is Luna against a new build, and the new build is years out. Damen Yachting confirmed this month that its latest Amels 80 has sold for a spring 2029 delivery, and the large Italian and Dutch yards are quoting into 2029 and beyond for custom work at this length. A buyer who signs a 90-metre contract this autumn is looking at a first cruise late in the decade.
That gap is what a listed boat is really selling. EUR 208m buys a finished, proven, recently refitted 90-metre that can be in the Med for the back half of this season and in the Caribbean by December. The premium a new build carries is not only in the price. It is in five years of a buyer's life and five years of yard risk, and it is the reason a well-kept 2018 flagship holds a number like this at all.
She is earning while she waits
Luna is also on the charter market at EUR 1,200,000 a week out of Monaco. That is at the very top of the charter book, in the company of the handful of 90-metre-plus boats that take commercial weeks at all. A dual listing of this kind is normal at the top of the market and it tells a buyer something useful: the boat is running, crewed and maintained to a standard that survives paying guests, not laid up waiting for a signature.
For the current owner the arithmetic is straightforward. Charter income offsets a running cost that on a 90-metre with 30 crew is comfortably eight figures a year, and every week booked is a week the asking price is not under pressure. On a EUR 208m asset, that continuity is worth more than another EUR 10m off the sticker.