Fliteboard

• Category: electric hydrofoil boards, known as eFoils
• Founded: 2016, Byron Bay, New South Wales, by David Trewern
• Owner: Brunswick Corporation since September 2023, operated within Mercury Marine
• Leadership: David Trewern remained founder and chief executive after the sale
• Operations: Byron Bay headquarters with bases in the Netherlands and the United States
• Network: more than 330 Flite dealers and Fliteschools worldwide
• Current range: Series 6, announced 18 January 2026, seven models
• Entry model: ICON, 100 litres, 5 ft 8 in, from USD 10,999
• Batteries: Flitecell Nano 806 Wh, Sport 1.6 kWh, Explore 2.1 kWh
• Ride time: up to 45 minutes on Nano, 90 minutes on Sport, 2.5 hours on Explore
• Propulsion: Flite Jet 2 with a fully shielded impeller, or Flite Prop for heavier riders
• Speed: dealer testing records 40 km/h for an 80 kg rider on the Flyer wing

A windless day in Byron Bay

David Trewern was a serial entrepreneur and a former kitesurfing world record holder waiting out a flat day at a kitefoiling event in 2016 when he asked what it would take to foil without wind. He sketched the answer at home in Belongil Beach and flew a prototype the same year. Video of a first proper ride, filmed at Belongil in September 2017, travelled far enough to build a waiting list before the product existed. The first employee was hired late that year.

What followed was unusually fast for a marine business. Fliteboard raised a Series B round led by Victor Smorgon Partners with backing that included the golfer Adam Scott, built a dealer and school network across Europe and North America, and filed more than fifty patents covering propulsion and safety. Boards are designed in Byron Bay. The company now runs operations in the Netherlands and the United States alongside the Australian base.

Brunswick, and what an owner should read into it

Brunswick Corporation bought Fliteboard in September 2023 and placed it inside Mercury Marine, its outboard engine business. Trewern stayed on as founder and chief executive. For a buyer this matters more than corporate news usually does, because Brunswick is the largest recreational marine group in the world and its dealer and parts infrastructure is exactly what a water toy brand normally lacks.

The practical effect is warranty and spares. A board sold through a Brunswick-linked dealer sits in a supply chain built for engines, which means parts availability behaves more like a marine product than a surf product. It also means the brand is now subject to the priorities of a listed American company. Fliteboard has continued to release annual generations since the sale, most recently Series 6 in January 2026.

The eFoil that stopped being a novelty and became a line on the delivery specification.

The Series 6 range

Series 6 was announced on 18 January 2026 and splits into seven models by rider type. ICON is the 100 litre all-rounder at 5 ft 8 in by 28 in, priced from USD 10,999 and the board a first-timer should be on. PRO drops to 67 litres of carbon for riders coming from board sports. ULTRA L3 is a 49 litre wave board with the mast set 2 cm forward and a propulsion unit only 46 mm across. RACE is the speed model.

Below the carbon boards sit the inflatables and the scooter. Flite AIR is 110 litres and packs down, AIR PRO is 80 litres and closer in feel to the carbon PRO, and the Flitescooter is a 237 litre platform of about 38 kg with a handlebar for people who have never stood on a board. At the top is the Flite x Marc Newson collection. A Maltese dealer listed the Newson boards from about EUR 18,595 in March 2026.

Batteries, and how long a session really lasts

Every Series 6 board takes the same three Flitecells. The Nano holds 806 Wh, weighs 6.2 kg and is rated at up to 45 minutes. The Sport holds 1.6 kWh, weighs 10.6 kg and is the standard choice at up to 90 minutes. The Explore holds 2.1 kWh, weighs 14.5 kg and is rated up to two and a half hours. Those figures are ceilings measured with a light rider on an efficient wing.

In practice a 90 kg guest learning on an ICON will drain a Sport pack in well under an hour, because time spent falling off and restarting costs more than time spent flying. This is the single most useful thing to understand before buying. A yacht that wants two guests foiling all afternoon needs three or four packs and somewhere legal to charge them, and the battery decision drives the cost of the whole exercise more than the board does.

Riding it, and what it will not do

Propulsion is by Flite Jet 2, a fully shielded impeller with no exposed moving parts, which is the reason many charter yachts prefer Fliteboard for guests who have never foiled. Flite Prop is the open propeller alternative and is offered for heavier riders who need the extra thrust. Dealer testing puts an 80 kg rider at 40 km/h on the Flyer wing and 34 km/h on the Cruiser. Cruising speed for an ordinary rider is nearer half that.

No licence is needed to ride one in most countries, but a powered board is a powered craft in the eyes of most Mediterranean harbour authorities and coastal municipalities, and the beach restrictions are real. A helmet and an impact vest are standard at any credible Fliteschool. Chop kills the experience faster than anything else. By late morning in a busy August anchorage the water is usually no longer worth foiling on.

Stowage, weight and where charging is allowed

An ICON with a Nano pack weighs about 31 kg complete and breaks into board, mast, propulsion, wings and battery, so no crane or davit is required. The inflatable AIR models are the ones to look at if garage space is genuinely tight, because they deflate into a bag. A carbon board still needs roughly 1.8 m of clear rack or locker length for the ICON.

The charging side is now regulated. The UK Maritime and Coastguard Agency published MGN 681 (M) Amendment 1 on 19 December 2025, covering fire safety, storage and charging of small electric craft aboard yachts under Red Ensign Group flags. Spare batteries above 100 Wh require dedicated cabinet stowage to specified European standards, and from 1 January 2027 new charging containers fitted to UK-registered yachts must hold UK type approval. Every Flitecell is far above that threshold.

What it costs to buy and to keep

A Maltese dealer's March 2026 list put a complete ICON or PRO between about EUR 9,750 and EUR 11,150 depending on battery and propulsion, the ULTRA L3 at about EUR 12,999, Flite AIR at about EUR 6,495 and AIR PRO at about EUR 8,349. The Flitescooter sat near EUR 11,149. Fliteboard's own United States pricing starts at USD 10,999 for an ICON. Spare Flitecells are a four figure purchase each.

The battery is the consumable and the charger is the fixed cost. Beyond that, running an eFoil is cheap. Electricity for a full charge is trivial against a yacht's daily consumption, and the wear items are wings, seals and mast hardware. The expensive failure is a flooded battery, which is not a repair. Rinsing the propulsion unit and the mast joint in fresh water after every use is what prevents most of it.

Service and parts through a season

More than 330 dealers and Fliteschools carry the brand, and the density in Europe is the strongest argument for Fliteboard over its rivals. There are Flite outlets and schools across the French and Italian Riviera, the Balearics, Croatia and Greece, plus the Caribbean, which means a board can usually be repaired or swapped inside the same cruising leg. Brunswick ownership has added a second route to parts through Mercury's network.

The hard case remains the battery. Loose lithium packs move by air as UN3480 dangerous goods, restricted to cargo aircraft only and capped at 30 percent state of charge under IATA rules, so a replacement Flitecell will not appear overnight in Sardinia in August. Owners who use the toy properly carry a spare from day one. Local rental through a yacht supplier is the realistic fallback when a pack dies mid-season.

Fliteboard against Lift and the cheaper end

Lift Foils created the category in 2018 and remains the reference for carbon build quality, with a complete LIFT5 at USD 14,999. Fliteboard's answer is range. It sells lower, higher and wider, and the inflatable AIR models and the Flitescooter reach guests who would never get up on a carbon board. Audi's e-tron foil and Takuma sit in the same premium band, and Waydoo undercuts everyone.

Where Fliteboard loses is exclusivity. The brand is now common enough on charter yachts that it no longer signals anything, and the entry models are visibly built to a price. Where it wins is the second week of a bad season, when a board needs a part and there is a dealer forty minutes away. An owner choosing between the two should ask the crew where the yacht will actually be in August.

Who it is for: Owners who want guests of every ability on the water and value a dealer network within reach of the anchorage over the last five percent of build quality.