Maiora's New M|30 Sells Four Hulls Before Anyone Saw It Built

A First Hull Out of the Shed, Four More Already Sold

Maiora christened hull one of its new M|30 line at its Viareggio yard this week, lifting her clear of the shed on a travel lift before lowering her into the harbour for naming. The yard confirmed to Megayacht News and BOAT International that four further hulls are under contract, each one sold while the model existed only as drawings and a scale mockup. That is an unusually fast order book for a yard the size of Maiora, part of the NEXT Yacht Group stable alongside Alalunga and Dalla Pieta.

The M|30 replaces the outgoing Maiora 30, a model the yard had built steadily for several years, and the new line keeps the same 30-metre bracket rather than chasing a larger hull. For a buyer, that is a deliberate signal: Maiora is defending a size class it already owns rather than moving upmarket to compete with the 35 to 40-metre flybridge yachts that Sanlorenzo and Azimut build in the same price band. Five hulls are now in build at the yard in total, the company says, spanning the M|30 and its other current lines. Maiora itself trades as part of NEXT Yacht Group, the Viareggio holding company that also owns AB Yachts and the steel builder CBI Navi, and BOAT International reported the group's Maiora and AB lines both had a record year in 2025, the context the M|30's pre-sales are landing in.

What 30 Metres of Maiora Actually Buys

The M|30 measures 30.4 metres with a 7.5-metre beam and a 2.1-metre draft, coming in at 190 GT. Power is twin MAN V12-2000 diesels rated at 2,000 hp apiece, giving a top speed of 21 knots and a comfortable cruise around 10 knots. Fuel capacity is 12,800 litres, which the yard says is good for roughly 1,050 nautical miles at cruising speed, enough to run a full Mediterranean season between Viareggio, the Cote d'Azur and the Balearics without refuelling every few days.

Accommodation is set at twelve guests across five cabins, an owner's suite plus four guest staterooms, run by a crew of five. That crew-to-guest ratio is generous for a 30-metre boat and points to a charter-capable layout as much as a private one, even though Maiora has said nothing publicly about putting the M|30 into charter service. Three decks carry the accommodation and the exterior living space, with the flybridge as the fourth level of outdoor deck.

A Third Project With Quartostile, Refined Rather Than Reinvented

Exterior styling is by Quartostile, the Livorno-based studio behind the outgoing Maiora 30, with interiors developed by Acube Design working alongside Maiora's own Centro Stile. The yard describes it as the third collaboration between the two design houses, and the changes from the outgoing model are evolutionary rather than a clean-sheet redesign: a slimmer forward superstructure, full-height glazing in place of the old model's smaller windows, and glass bulwarks replacing a solid rail on the bow.

The most visible change is aft. The stern beach club has been enlarged and reworked into what Maiora calls an al fresco veranda, opening the transom out into usable outdoor space rather than a fold-down platform alone, and the sundeck has been reshaped to encourage guests to gather rather than scatter across sunpads. The bow garage, which on the outgoing model held tenders and toys, converts on the M|30 into a pool and sunbathing area when the owner is not carrying a tender there, a flexibility trick more common on 40-metre-plus yachts than on a 30-metre hull.

Cannes Will Be the First Time Buyers See Her Afloat

Hull one left the shed this month for sea trials, but her public debut is reserved for the Cannes Yachting Festival next month, where Maiora will show her afloat for the first time to the buyers who have not already signed. That is a deliberate sequencing: the yard sold four hulls off a preview shown at Cannes in 2025, before a single hull existed, and it is now using the finished boat to close whatever contracts remain open in its five-hull order book.

What is missing from every account published so far, including the yard's own, is any independent verification of the performance figures. Speed, range and fuel-burn numbers all come from Maiora's own specification sheet; no sea trial report, magazine test or owner account has been published, and the boat had not left Viareggio for open water at the time of writing. A buyer weighing a signed M|30 slot against a used 30-metre on the brokerage market should treat every number above as the yard's claim until an independent trial says otherwise.

The Order Book Says More Than the Spec Sheet

NEXT Yacht Group has not said what an M|30 costs, and neither Maiora nor its brokers have published a base price for the model, which is unusual for a yard willing to disclose that four hulls sold before completion. A prospective buyer has to go through a broker to find out what those four owners actually paid, and pricing on the fifth slot, if one remains open, is likely to move once the boat's Cannes reception is known.

For an owner reading the wider market rather than just this one model, the M|30's pre-sales are a data point worth weighing against a slower year for larger new-builds elsewhere in the same size range: Ferretti's order book has contracted and several yards have reported slower signings above 40 metres this year. A 30-metre flybridge yacht selling out before delivery suggests that demand in the entry-level superyacht bracket, where a first-time buyer moves up from a large flybridge cruiser, remains stronger than at the top of the market.